I created the SS25 Ladies Collection campaign to embody youthful energy, confidence, and modern femininity, crafting a visual story that speaks directly to a younger, fashion-forward audience. From moodboard development to campaign storytelling, every element was designed to reflect freshness, movement, and effortless style.

I led the creative direction on the day, ensuring the shoot captured the vibrancy and dynamism that define this collection. Shot on the bustling streets of Milan, the location was chosen to complement the jewellery’s playful elegance, enhancing its aspirational yet accessible appeal.

Directing a six-person crew, I brought my vision to life—delivering a campaign that is bold, engaging, and seamlessly aligned with the evolving identity of the brand, ensuring the collection resonates with a new generation of wearers.