I created The English Gentleman AW25 campaign to capture the timeless sophistication and modern masculinity that define this collection. From developing the campaign stories to crafting detailed moodboards, I shaped a vision that seamlessly blended heritage elegance with contemporary style, ensuring every element of the shoot reflected the refined yet effortless lifestyle of the modern bachelor.

I led the creative direction on the day, carefully curating the styling to balance casual charm with executive polish. The grey and navy tartan suit was selected to complement the season’s signature cufflinks, while the navy pinstripe suit elevated the look with a more luxurious take on city sophistication.

Shot in a converted matchstick factory in East London, I chose this industrial backdrop to highlight the contrast between classic craftsmanship and modern refinement. Directing a team of six, I executed a campaign that embodies effortless confidence, rich heritage, and the understated luxury of Tateossian’s signature designs.