I created The CEO SS23 persona to embody power, precision, and effortless style, designing every element of the campaign to reflect the modern leader’s lifestyle. From developing the moodboards to choosing Chelsea Harbour as the backdrop, I shaped a vision that seamlessly blended business, travel, and leisure—key aspects of the CEO identity.

As the Creative Director, I led the styling, art direction, and on-set execution, ensuring each look reflected confidence, control, and refinement. I personally styled the wardrobe to create a clean, sophisticated aesthetic, using crisp tailoring and carefully curated accessories to reinforce the elegance and ambition of the CEO persona.

Directing a team of six, I executed a campaign that was as sharp and aspirational as the clientele it represents. The result? A polished and visually striking campaign that perfectly captures success, leadership, and timeless sophistication.