I created the Golden Hour SS24 campaign to capture the effortless charm of a British summertime, blending relaxed elegance with refined tailoring. From concept development to execution, I shaped a campaign that seamlessly transitioned between casual and business styling, reflecting the versatility of the collection.

I developed the moodboards, campaign stories, and creative direction, ensuring that every element—from location selection in Chelsea to the soft natural lighting—enhanced the jewellery’s polished yet effortless appeal. Personally styling each look, I curated a wardrobe that complemented the mood of the season, making the jewellery feel as natural as a summer breeze.

Directing a team of five, I brought my vision to life—creating a collection of timeless, aspirational visuals that encapsulate the ease, refinement, and understated luxury of summer in the city.