I designed the City Rhythms AW24 campaign to capture the dynamic rhythm of a modern working man’s day, seamlessly blending business elegance with relaxed sophistication. From crisp autumn mornings to refined evening wear, every element of this campaign was crafted to reflect the versatility and confidence of the Tateossian man.

I developed the campaign stories, moodboards, and creative vision, ensuring the jewellery was styled to complement both sharp tailoring and effortless casualwear. I personally selected London’s cityscape as the backdrop, using its architectural depth and urban energy to enhance the seasonal tones of the collection.

Directing a team of six, I led the styling, art direction, and overall execution, crafting a visual narrative that balances structure with ease. In addition to the main campaign, I also produced a behind-the-scenes video, offering a closer look into the craftsmanship and styling that define the season. The result? A campaign that embodies versatility, sophistication, and timeless British elegance.