I created the Celestial Reflections SS25 campaign to capture the mystical beauty of the night sky, translating its brilliance and depth into a visual narrative that enhances the cosmic elegance of the collection. From moodboard development to the final execution, every element of this campaign was designed to reflect the celestial wonder of silver, gold, and black metals.

I led the creative direction on the day, ensuring the lighting, styling, and composition mirrored the radiance and mystery of the cosmos. Shot on location in Milan, I carefully curated an atmosphere that played with light and shadow, enhancing the jewellery’s ethereal quality.

Directing a six-person crew, I ensured the campaign embodied sophisticated elegance with a dreamlike edge, resulting in a striking, otherworldly campaign that speaks to those drawn to the brilliance of the stars and the timeless beauty of the universe.